The forum for B2B sales growth.

In this industry, it’s not uncommon for the chief marketing officer post to be a revolving door. A lot of professionals have suddenly found themselves thrust into the top marketing job – whether they hold the title or not. Many are having to make marketing decisions with little budget, limited experience and demanding employers.

Here’s where we share ideas and tips from others in the same boat, while also getting guidance from expert, accomplished CMOs who’ve been charting this course for a while. This impactful session will be led by Steven Winokur, former CMO of Angel Oak, and will include audience participation. You will learn:

• How to make your social media engagement more impactful
• How to best utilize your prospect database
• How to use content to grow your business
• How to support your customers and be vested in their success
• The importance of building a strong relationship with sales leadership
• Why you should never say no internally
• Why you should always look for feedback
• Why you need to Market the Marketing

Technology doesn’t just aid marketing. More often these days, it is the marketing. Wholesale lenders looking to book broker business have to offer an expansive broker portal. See what market leaders are doing and why.

Everyone knows how to use Zoom now, right? But that doesn’t make everyone a webinar expert. There is more to a successful webinar than opening Zoom. First understand why webinars can be so impactful to growing your business. Then learn best practices on how to best keep your viewers engaged when doing webinars.

Tik Tok. Instagram. Facebook. LinkedIn. Twitter. So many choices, so little time. Are you engaging with your prospective customers where they are? Or are you just spinning your wheels because someone told you to do social media? Learn how to best create meaningful engagement with your customers and prospects from the people who are succeeding at it.

We’re living, and marketing, in a multimedia world. How can you be a player? We’ll look at companies using video to great effect and with tight budgets. But if video isn’t in your your future, podcasting sure ought to be. The barrier to entry is smaller, and the ability to distribute is simple. You’ll see live examples and explore hands-on how to be a multimedia star without the Hollywood budget.

We’re gathering several long-time, successful marketing chiefs to talk about how they handle their departments when money tightens up. How do they make their voices heard to senior management? What do they do when sales leadership tries to abscond with the budget? How do they measure success? When they need to cut, how do they do it? And how do they deal with orders to just cut everything? You’ll take away actionable tips on how to succeed in managing expectations from others.

You want to send reps to tradeshows. Your management keeps tallying up the costs: sponsorship fees, travel expenses, miscellaneous costs, F&B. Sure, it adds up. But a tradeshow done right is always much more profitable than nearly any other option. The big question is: are you doing it right, or are you failing to wring every possible benefit out of the event? We’ll show you how to get more from your investments, what kind of results to both expect and insist on, how to get the most from your on-site reps and more. When this session is over, you’ll have a blueprint on how to justify your tradeshow spend, and how to prioritize for top results.

Do you talk about having low rates and great customer service? Or do you talk about what makes your firm unique? The power of brand is critical to understand. Learn about the power of being differentiated and how that can make an impactful difference with the success of your company. We’ll all be sharing ideas on best ways to stay true to your brand, even when there’s a hurricane of things happening.

The show Mad Men made advertising the talk of the table. It should still be, but what lessons from Madison Avenue still hold true? Once you have your brand, how can you let the world know who you are? Learn the best way to mass market your company through advertising. And by the way, no, don’t blow your entire ad budget on a Super Bowl ad.

We’re going to end our event with 10-minute speed dating the best ideas. Get ready for the lightning round covering:

Content Strategy

Long-form. Short-form. Blog posts. White papers. You read all the time about content. Is it that simple? Just write a bunch of stuff and publish it? We’ll uncover three secrets on how to launch a content strategy specifically for communicating with your target market.

Online Marketing

SEO. SEM. So many more initials. Learn how to best utilize the power of online marketing. Whether it’s Google, review sites, social media or your blog. Learn the two most important things you need to do to increase your presence and awareness online right now

Email Marketing

It’s not just about not spamming your target market. It’s about delivering relevant content that people want to read while having the right tools to do it. And don’t forget about using technology to be effective at building customer journeys. There’s power in email marketing, especially if you overcome your fears.

CRM

If you’re using spreadsheets and Outlook to manage your customer database, you’re not going to reach your potential. Learn what the right CRM system can do for your sales and how it can help power up all your marketing efforts.